One of the earliest and most impactful components of search engine optimization is link building, but as SEO itself evolved all throughout the years, there have been other more relevant strategies that have seemingly taken over the value of link building. There even are so-called experts who believe that it no longer makes any sense to integrate or use link building as part of a general internet marketing campaign. Is this really true?
Well, it may be true that link building is old, but it sure is still very relevant. Perhaps the reason why some internet marketers consider it as useless is simply because they failed in it. The truth is in link building, the biggest challenge is learning how to build links the right way.
So, if you are one of the millions of people out there divided and jumbled about the idea of incorporating link building as one of the strategies in your SEO campaign, perhaps learning its benefits will give you a much clearer view and in the process, allow you to make the right decision.
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1 – Page Authority
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It is quite true that there now are more than handful of strategies for making sure your website ranks high in search engines, but one thing you must understand is that Google and the other major search engines out there will always rely on the quantity and quality of inbound links to a specific page when it comes to ranking that same page for a particular query. Therefore, if you invest in the quality and correctness of your link building campaign, there will be a much better chance that the pages of your site will have a good rank in organic search results.
2 – Referral Traffic
Unfortunately, the presence of so many different internet marketing strategies has led to many internet marketers completely forgetting the original purpose of building links. The links you establish in different locations over the web exist and will be clickable in like forever, which means anyone who visits that page or reads the content where the link is located, can click it anytime. As a result, the readers or visitors who will be interested in your content are more likely to be interested in following your link to know more, and in this case, that link goes back to your website. At the end of the day, you will realize that the referral traffic you’re getting using this classic method is more valuable than your other SEO strategies.
3 – Visibility
Lastly, a successful link building strategy will result to more visibility for your website, which in turn will translate to better exposure and recognition for your business or brand.
So, taking those benefits into consideration, it is obvious that link building is still valuable today.